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Sales Force and Territory Design

When a business fails to reach its full potential, it is usually due to faulty sales force or territory design. If and when a company manages to stay in business despite poor sales force and territory design, it perpetuates mediocrity and usually experiences high sales representative turnover, ineffective sales and marketing team efforts, and a low customer retention rate, completely destroying company morale.

An effective sales force is one of an organization’s most valuable and expensive marketing resources. Implementing the right design and carefully evolving it as market conditions change requires a thorough understanding of customer needs and potential. Face Forward Media will help determine the best reporting structure for your sales organization, the most cost-effective mix of channels for market coverage, the accounts and products assigned to each channel, and how to coordinate adequate support to aid in closing and retaining sales.

At Face Forward Media, we have experience performing sales force and territory design for companies across the United States, providing sales force solutions that increase revenue growth and profitability through effective channel methods and sales resource best practices, and utilizing the leading territory design tools created through our partnership with top mapping firms. Prior to placing our solutions on the table, we test our sales models to ensure that they increase market share, maximize sales, and minimize customer disruption.

Your company doesn’t have to be new to benefit from sales force and territory design evaluation. More often than not, Face Forward Media finds established companies that experience greater evaluation needs than startup companies due to territory expansion, sales team growth, and new opportunities. Whether your company is in the development stage or nationally renowned, regular sales force and territory design evaluations are imperative to ensure your bottom line remains maximized.

Face Forward Media understands that territory alignment is a key driver for morale in sales people. Each channel is different and the relationship between the sales professional and your target market. Proper consideration must be given to match the RIGHT sales pro with the RIGHT channel and client. Face Forward Media will interview your sales team, review skillset, review key client data, and align.

Because the sales arena is always competitive with companies going after each other’s clients, it is important not to waste time as a result of a poor sales force and territory design. Whether your company is experiencing client drop off, a lack of alignment between sales and marketing, or a revolving door of sales reps, Face Forward Media can help you achieve what every company must in order to thrive: increased market share that leads to dynamic sales growth. Contact one of our sales consultants today to get started on your successful sales force and territory design.


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