70% of costumers use their smartphones while they are already shopping in a store; 82% of smartphone users actually notice mobile ads; 88% of customers searching for information locally have taken action within a day; hopefully these statistics have encouraged the importance of mobile marketing if you haven’t noticed it already. The world is always changing and cell phones, especially smartphones are becoming an increasingly popular trend. So how do you go about creating a Mobile Marketing strategy? Face Forward Media can help and can start by giving you a few important tips to remember.
Think Mobile First, Desktop Second!
Similar to other marketing strategies, your Mobile Marketing strategy must be personal and easy to access. With technology making things easier and easier to find things these days customers’ patience tend to be low. If a mobile website is difficult to navigate through or provides some kind of error customers will move on to a competitor’s site rather quickly. Remember the “8 minute rule” in that customers will likely move on from a website if it is not compelling or interesting within the first 8 minutes of viewing it. Make sure the mobile version fits all screen sizes and can overcome any and all spam blocks. It’s also important to make sure that all of the images are visible and that the website does not take long to load. Face Forward Media can assist with these and the integration of social media.
Optimize and Integrate!
With popular smartphone applications like Facebook and Pinterest, and the ever-growing popularity of social media in general, it’s important to optimize your mobile marketing strategy with your social media campaign. Include videos and make your Mobile Marketing Campaign engaging. If customers aren’t looking up local information or other information about businesses then they are looking to their mobile devices for entertainment. It’s important to make sure that there are interesting articles or news updates on your mobile website.
Move Your Company Forward With a Mobile Marketing Strategy!
Cell phones and Smartphones aren’t going away anytime soon, so it’s important to get started on a mobile marketing campaign as soon as possible. Please give us a call or contact us for a consultation and analysis of your website and internet marketing strategy.
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