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Linkedin Optimization

LinkedIn Company Pages provide more information on products and services, job opportunities, and company culture. They can be followed by any LinkedIn member, similar to “Fans” on Facebook. Company Pages are searchable by Location, Job Opportunities, Industry, Company Size, Number of Followers, Fortune, etc.

Face Forward Media offers full Linkedin set-up, optimization, maintenance, and monitoring services. This includes company page setup, cover photo and profile image design & upload, company description optimization with location/contact info, products/services page setup, Spotlight photo slider design & upload, products/services optimization with photos, links, and video, social media integration, and scheduled company updates.

Optimize your Company Overview. Ensure your Company Overview is optimized with keywords, especially in the “Specialties” section. Also, be sure your company logo is clear and recognizable. Fill in your contact information and company location to make sure your customers can find you. Include a cover photo to show visitors who you are and what you do.

Set up and Optimize a Products/Services page. This is where you showcase your company’s offerings. Enhance product listings with photos, videos, promotions, and recommendations. Promote your brand with eye-catching Spotlight photo sliders.

LinkedIn Best Practices

  • Connect with who you know to build a network
  • Include your LinkedIn URL in your email signature
  • Use keywords
  • Keep profile public for SEO purposes
  • Link to your Page from Twitter, Facebook, website, etc.
  • Embed the “inFollow” button on your company website.
  • Give recommendations and ask for them in return
  • Update your status regularly
  • Join groups in your industry
  • Post relevant news
  • Ensure all employees are connected to the company page

Contact us today for a detailed evaluation of your social media presence and find out how an effective Linkedin marketing strategy will work for you!


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